Papa's Pumpkin Patch

I was the Account Executive and Creative Strategist behind this campaign. I worked with a designer a designer (Lauren Blake) to accomplish the strategy I created based off of my discussion with the client.

The objective: To create brand awareness with the local college students and Mt. Pleasant residents and bring them to the pumpkin patch an innovative, fun way.

The strategy statement: Papa's Pumpkin Patch is a fun, family-friendly Mt. Pleasant business that brings joy to those who visit. Whether it is for donuts and cider, or pumpkins and a train ride, people of all ages will have a fun day at Papa's. This was incorporated into the campaign by creating a coloring contest in the paper and promoting it on CM Life's social media platforms.

This was the result: